Our Mission :
Drive Growth
with Marketing
We approach your advertising strategy the same way an investment manager approaches a portfolio – with precision, careful analysis, and a keen eye for lucrative opportunities. Our team constructs tailored marketing campaigns that not only drive growth but also safeguard your investment, ensuring every dollar spent returns maximum value. We leverage advanced analytics, creative innovation, and strategic diversification to optimize your advertising impact, minimize risk, and maximize return on investment.
We Practice What We Preach
Absolute Operational Transparency
You'll know where your budget goes, when and how. We want to earn your trust and that comes from with transparency.
Partnership, Not Just for Profits
Our success is your success, and we work hard to provide mutually beneficial solutions that push your company to the next level.
Solutions for Large and Small Businesses
From small businesses to large enterprise operations, we have innovative solutions to achieve unparalleled growth.
Research
When working with a client our first step is to take a deep dive into the brand from both an analytical and holistic perspective. We believe that to succeed as your marketing partner, transparency is of paramount importance.
Here are just a few questions we ask to get to know you better and start the relationship on a meaningful note:
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What are your KPIs?
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What is your goal in the next 6,12 months?
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What are some problems we can help solve?
As well as questions we try to solve internally:
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How can we increase average order value (AOV) and conversion rate (CR)?
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Has pixels been properly implemented, tracking, etc?
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Where is the money being left on the table?
Strategy
Our approach synthesizes critical market intelligence by examining:
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Media consumption patterns
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Behavioral purchasing motivations
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Socioeconomic contextual indicators
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Key influencer network dynamics
By meticulously mapping these strategic information, we create a robust framework to engage precisely with high-potential customer segments.
Our work helps you grow brand awareness, increase revenue, take on new markets, and outdistance their competition.
Factors that drives Strategy:
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Campaign objectives
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Targeted audiences
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Media mix
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Geographic markets
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Timing
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Recommended budget
Media Planning
We present both recommendations and rationale through media plans. We want you to understand why we are advocating for one tactic over another and how these tactics tie back to overall strategy. For example, we might explain why you should use a television advertising campaign over print media, why ad flights should coincide with a competitor’s messaging, or why social media advertising should be part of your campaign.
Our media planning service includes:
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Placement and creative recommendations: We define platforms, timing, format, and sizes for the campaign
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"Added value" placements and promotions: we negotiate additional advertising opportunities at no additional cost
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Estimated campaign outcomes: our plans present the impressions, costs, and metrics clients can expect
Media Buying
When your media buy is efficient, you can advertise more frequently, on more platforms, and over a longer period of time. In other words, you can make a bigger impact on your audience. RedHawk negotiates discounts and added value for clients through:
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Highly experienced and skilled media buyers.
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Strong vendor relationships.
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Consistent high-volume buying history.
We monitor performance and recommend changes along the way to make the campaign even more efficient.
RedHawk handles every aspect of media buying for clients, including:
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Coordination: We manage the trafficking process and work with your creative agency to get ad content to each outlet
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Approval: RedHawk administers orders, confirmations, invoices, and other details on your company's behalf
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Make-goods: If media outlets underperform, we pursue additional or upgraded ad buys – at no extra cost
Campaign Analysis
Media campaign analysis connects the results of our work to the impact on your business. We continually evaluate campaigns and moves ad spend to where it is having the most success. Through this process, our agency consistently delivers more than the original media plan for less than the client’s budget. We report on these activities in a format and at a frequency that suits your company’s needs. This can include dashboards, discussions, and presentations. As a result, you can see how media spend is getting the results you want.
Audit
Our approach is built for sustainable growth, not just one-time wins. Each media buy becomes a learning opportunity, with insights powering the next campaign's success. As we refine our targeting and expand our customer profiles, your reach and impact grow exponentially. This creates a powerful cycle: smarter targeting leads to better results, which fuels even more precise campaigns. Every success builds on the last, continuously scaling your market presence and driving sustained growth.
Proven Advertising Services for your Business.
We are a full-service growth marketing agency solving the promotional problems of today with the strategies of tomorrow. When you need a comprehensive campaign to take your brand to the next level, our team is here to help. We serve as a partner to each of our clients and are committed to pushing your business to the upper echelons of success.