The digital advertising landscape constantly evolves with new platforms emerging regularly. Take TikTok, which grew from a trending app to having 50 million daily US users in just one year. Digital advertisers must adapt to these new channels while mastering increasingly complex targeting capabilities across platforms. Modern digital advertising requires both broad knowledge and deep platform-specific expertise. For brands, this means building larger, specialized teams that can quickly implement new strategies as opportunities arise.
Unfortunately, maintaining a comprehensive in-house digital advertising team is financially impractical for many mid-sized businesses. Outsourcing provides an effective solution, freeing internal resources while gaining expert insights.
Four Digital Marketing Services Worth Outsourcing
1. Social Media Advertising
With 64% of consumers wanting brand engagement on social media, paid social offers significant opportunities. For mid-sized businesses, social platforms provide a voice and showcase customer service capabilities. The social landscape presents dual challenges: emerging platforms continually appear while established channels like Instagram and Facebook constantly update their advertising features. An outsourced team ensures you remain current with new platforms while optimizing campaigns on existing ones.
2. Email Marketing & Marketing Automation
In today's competitive environment, consistent communication throughout the customer journey is essential. When potential customers visit your site without converting, personalized email marketing and automation can nurture these leads and keep your brand top-of-mind. Outsourced digital marketing services use omnichannel technology to understand where consumers are in their journey and deliver appropriately timed, personalized messages. Research shows nurtured leads generate 20% more sales opportunities than non-nurtured leads.
3. Web Design & Landing Page Development
Your website represents your brand's digital storefront. When users click on an appealing ad only to find a disconnected or difficult landing page, they typically abandon the site immediately. Professional web design and landing page services ensure consistency between ads and destinations while implementing best practices that keep visitors engaged and moving through your sales funnel.
4. Paid Search Advertising
Despite seeming conventional, paid search remains crucial for digital visibility. With 3.8 million Google searches occurring every minute, appearing at the top of relevant results is essential. Agencies handle the complexities of search signals, keyword intent analysis, and advertising channel selection that most business owners lack time to master.
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